MARKETING AND COMMUNICATION
Marketing and communication are diverse fields. Marketing is the management process responsible for identifying, anticipating, and satisfying customer requirements profitably whereas mass communication is a field associated with providing necessary information to people related to day-to-day life and keep the citizens updated with the current affairs and happenings that take place.
Mass communication opens the door to fields like public relations, editing, scriptwriting, video jockey, and radio jockey amongst many others while marketing open doors to multi-national companies from across the industry like P&G, ITC, HUL in FMCG, Maruti, and Hyundai in Automotive, AC Nielsen in Market Research and Google, LinkedIn and Facebook in the Social Media space.
Trending Field:
Digital Marketing, Brand Marketing, Reporters, Journalists, Wedding planner, Event management, Editors, Scriptwriters, Anchors, Writers, etc.
Courses:
Marketing:
- Bachelors in BBM (Bachelors in Business Management)/ BBA (Bachelors in Business Administration)/ B. Com (Hons.) – Marketing/ or any other discipline (3 years)
- MBA/ PGDM (Post Graduate Diploma in Management) in Marketing (2 years)
- Diploma/ Advanced Certification Courses in Marketing after graduation
Communication:
- Bachelors in Journalism/Mass Communication /BA Hons. (English/Mass Communication) (3 years) + Masters in Mass Communication/Journalism (1- 2 years)
- Diploma/ Masters in Mass Communication/Journalism (1- 2 years) after graduation.
- Diploma in Event Management (1-2 years)
- PG Diploma Course/MBA /MA-PR (1-2 years)
Top colleges in India for Marketing and Communication
| College | Website |
| Indian Institute of Management - Ahmedabad | www.iima.ac.in/web/iima |
| Indian School of Business -Hyderabad | www.isb.edu |
| Indian Institute of Management - Bengaluru | www.iimb.ernet.in |
| Indian Institute of Management - Kolkata | www.iimcal.ac.in |
| Indian Institute of Management - Lucknow | www.iiml.ac.in |
| Xavier Labour Research Institute (XLRI), Jamshedpur | www.xlri.ac.in |
| Faculty of Management Studies - Delhi | www.fms.edu |
| S.P. Jain Institute of Management and Research (SPJIMR) | www.spjimr.org |
| Indian Institute of Management - Indore | www.iimidr.ac.in |
| Indian Institute of Management - Kozhikode | www.iimk.ac.in |
| TISS - Tata Institute of Social Sciences - Mumbai | www.admissions.tiss.edu |
| Management Development Institute, Gurgaon (MDI) | www.mdi.ac.in |
| MICA - Mudra Institute of Communication, Ahmedabad | www.mica.ac.in |
| WLC College India, Bangalore | www.wlcibusiness.in/ |
| Narsee Monjee Institute of Management Studies, Mumbai | www.distance.nmims.edu |
| Indraprastha College for Women, New Delhi | http://ipcollege.ac.in/ |
| St. Xavier's college, Mumbai | http://xaviers.edu/main/ |
| Christ University, | http://www.christuniversity.in |
| Symbiosis Centre of Media & Communication, Pune | https://www.scmc.edu.in/ |
| Mithibai College, Somiaya College, Sophia College, Jai Hind College (University of Mumbai) | http://mithibai.ac.in/ |
| Indraprastha University | http://www.ipu.ac.in/ |
| Manipal School of Communication, Manipal, Karnataka | https://manipal.edu/soc/programs/program-list/ba-media-and-communication.html |
| Whistling Woods International, Mumbai | http://www.whistlingwoods.net/ |
| Jamia Milia Islamia Entrance Exam, New Delhi | http://jmi.ac.in |
| Xavier Institute of Communications (XIC), Mumbai | http://www.xaviercomm.org/ |
| Radio City School of Broadcasting, Mumbai | http://www.planetradiocity.com/radiocity-school-of-broadcasting/ |
| Apeejay Institute of Mass communication, Dwarka, New Delhi | http://www.apeejay.edu/aimc/courses |
| YMCA Institute for Media Studies & Information Technology, New Delhi | http://www.newdelhiymca.in/imsit.php |
| Bhartiya Vidya Bhawan, New Delhi | https://www.bvbdelhi.org/index.html |
| IIMC, Pune | http://www.iimc.nic.in/index.aspx |
Top Institutes in the World to Pursue Marketing and Communication as a Career:
| Institution | Website |
| Northwest University, USA | www.northwestu.edu/home |
| Harvard Business School, USA | www.hbs.edu/about/Pages/default.aspx |
| The Wharton School, Pennsylvania | www.wharton.upenn.edu |
| INSEAD, Singapore | www.insead.edu |
| Stanford University, USA | www.stanford.edu/admission |
| London Business School, UK | www.london.edu |
| London Academy of Media, United Kingdom | https://media-courses.com/Course/television-presenter-courses/ |
| City Varsity School of Media and Creative Arts - Cape Town, | http://www.cityvarsity.co.za/short-courses.php?kid=0000000079 |
| Saint Peter's University, United States | http://www.saintpeters.edu/ |
| University of Akron, Ohio | https://www.uakron.edu/about_ua/ |
| Johnson & Wales University – Providence, United States | https://www1.jwu.edu/ |
| University of New England (UNE), England | http://www.une.edu.au/ |
